Local Fitness Growth · Monza · Local Meta Ads
Vip Fit Monza
More than 500 qualified contacts generated in one year with local campaigns.
The results
2023–2026
Ongoing partnership
Active from the first year to today
~2.5 years
Ad campaign management
Operating period of the Meta Ads campaigns
~€700/month
Average Meta Ads investment
Average ad budget managed on Meta
70–90 / month
Contacts generated on average
Monthly average, varying by period and offer
500+
Qualified contacts in one year
Leads generated in the Monza area in one year of campaigns
€2,000–6,000/month
Variable monthly revenue
Revenue attributable to the campaigns, varying by period, offer and sales follow-up
1The challenge
Vip Fit Monza is a fitness and wellness studio specialising in improving body composition and physical and mental wellbeing, with services based on advanced technology such as EMS Training, Vacutherm, Cryotherapy and Pressotherapy. The partnership with Triskell Ecosystem began in 2023 with the aim of strengthening the studio's digital presence, increasing local visibility and generating a steadier flow of qualified contacts in the Monza area.
- Needed to strengthen the studio's local digital presence
- Needed new qualified contacts in the Monza area
- Needed to explain technology-based services such as EMS, Vacutherm and Cryotherapy more clearly
- Lacked an ongoing, measurable advertising system
- Wanted to turn social media and campaigns into a more concrete sales tool
- Wanted to support monthly sales through structured Meta Ads campaigns
2The solution
Triskell Ecosystem started the partnership by working on both social media and ad campaigns. Over time, the work focused mainly on Meta Ads, with local campaigns designed to generate qualified contacts and promote the studio's main services. The goal was not simply visibility, but an advertising system able to bring in real, interested contacts located in the Monza area.
- Social media management in the project's early phase
- Meta Ads campaign management for about two and a half years
- Ongoing creation and optimisation of ad copy
- Creative dedicated to fitness and wellness services
- Local campaigns designed to generate qualified leads
- Promotion of the studio's main services (EMS, Vacutherm, Cryotherapy, Pressotherapy)
- Step-by-step optimisation of cost per lead
- Constant monitoring of results and campaign trends
- Support for the studio's commercial growth over the medium term
- A relationship strong enough to lead to another Vip Fit group project (Caress)
The process, step by step
- 01Partnership kick-off (2023)Audit of the digital presence and definition of the studio's commercial goals. Initial set-up of social media + ad campaigns on Meta.
- 02Social media managementBuilding the communication foundation: content, online presence and explaining the technology-based services (EMS, Vacutherm, Cryotherapy, Pressotherapy).
- 03Focus on Meta AdsThe partnership concentrates on advertising: local campaigns designed to generate qualified contacts in the Monza area.
- 04Continuous optimisationConstant iterations on copy, creative, audiences and offers. Monitoring of cost per lead and monthly trends.
- 05Consolidating the systemA steady monthly flow of 70–90 qualified contacts. Recurring commercial results and a long-term relationship with the studio team.
- 06Extension to new projectsThe trust built up led to another Vip Fit group project (Caress), confirming that the method can be replicated.
The digital infrastructure
- 01Social MediaFirst phase of support for the studio's communication and digital presence.
- 02Meta AdsLocal ad campaigns designed to generate qualified contacts.
- 03Creative and CopyMessages and content designed to explain Vip Fit's services clearly.
- 04Local Lead GenerationAcquisition of qualified contacts in and around Monza.
- 05Opportunity ManagementContacts interested in the studio's services who can potentially convert into trials, packages or subscriptions.
- 06Commercial GrowthVariable monthly results generated by the campaigns and the project's consolidation over time.
«In the specific context of our partnership with Vip Fit Monza, we helped build an ongoing local advertising system that, month after month, generated a steady flow of qualified contacts in the Monza area.»
- Meta Ads
- Social Media
- Lead Generation
- Advertising
- Creative & Copy
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