TRISKELLECOSYSTEM

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    Urban Fitness Lecco: project image

    Fitness and EMS · Lecco · Meta Ads · CRM

    Urban Fitness Lecco

    From zero to an ongoing client acquisition system.

    The results

    • +2.5 years

      Partnership

      ongoing, always active

    • 30–60

      Leads/month

      from Meta Ads, budget €600-700/month

    • ~1 in 3

      Trial booked

      out of the leads generated

    • €2K → €10K

      Recurring sales

      monthly, over the last year

    1The challenge

    Urban Fitness Lecco needed to build, from scratch, a more effective digital system to generate new enquiries and grow monthly sales predictably.

    • Needed to start from a more structured approach to ad campaigns
    • Needed more contacts interested in the studio's services
    • Lacked an ongoing system for managing leads
    • Needed to improve the sales process after first contact
    • Needed support with social media and service promotion
    • Needed a more predictable flow of booked trials and monthly sales

    2The solution

    We worked with Urban Fitness Lecco to build, step by step, a digital system focused on generating, managing and converting contacts. We started with Meta Ads and social media, then added CRM, follow-up processes, training and hands-on sales support.

    • Ongoing Meta Ads system with creative and copy tested every week
    • CRM and follow-up flows so no generated contact is lost
    • Sales training and hands-on support to raise the trial booking rate
    • Monthly reporting on leads, trials and revenue for data-driven decisions

    The process, step by step

    1. 01Service analysisReview of the studio's main services and its strongest commercial levers
    2. 02Meta Ads campaignsCampaigns built to generate qualified contacts
    3. 03Copy & creativeCopy, scripts and creative for EMS, VacuTherm and personalised programmes
    4. 04Lead captureContact acquisition through campaigns, landing pages and digital channels
    5. 05CRM integrationGoHighLevel set up to track and manage contacts
    6. 06Follow-up & trialOptimisation of the path from first contact to booked trial
    7. 07Sales trainingHands-on sales support for the in-house team on lead management
    8. 08Continuous optimisationMonthly performance review and iteration of the system

    «With Triskell we turned our ad campaigns into a more structured system that generates contacts, trials and sales more consistently.»

    Urban Fitness Lecco
    • Meta Ads
    • GoHighLevel CRM
    • AI Content Tools
    • Analytics
    • Funnel & Follow-up
    • Sales Coaching

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