TRISKELLECOSYSTEM

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    Mela Med & Fitness: project image

    Local Business Growth · Avellino · Ads · Social · AI

    Mela Med & Fitness

    From a struggling studio to a structured client acquisition system.

    The results

    • 3 years

      Partnership

      Step-by-step development of the project

    • Studio in crisis

      Starting point

      Turned into a structured acquisition system

    • €200–250

      Monthly ad spend

      Indicative, in the most recent phase

    • €1,000–1,500

      Average monthly sales

      From new clients, in the most recent phase

    • Irelia

      AI system

      Supporting contact management

    • Ads + Social + AI

      Integrated stack

      Supporting the sales process

    1The challenge

    When the partnership with Triskell Ecosystem began, about 3 years ago, the studio was going through a very difficult phase. There was no steady flow of new clients, ad campaigns were not yet structured as an acquisition system, and the path from first contact to package sale was fragmented. The studio needed a more solid process to support its commercial growth.

    • The studio was in a serious crisis.
    • There was no steady flow of new clients.
    • Ad campaigns were not yet structured as an acquisition system.
    • Social media needed more consistency and clarity.
    • Generated contacts needed to be managed better.
    • A clearer process was needed from first contact to closing the package.
    • The team needed support in managing the sales opportunities generated.

    2The solution

    Triskell Ecosystem built a client acquisition system step by step, starting from ad campaigns and also supporting the client on social media, contact management and the integration of AI tools. The work went beyond lead generation: the aim was a more structured process, from campaign to conversation, from contact management to the sale of packages and subscriptions, supported by the Irelia AI system.

    • Management and optimisation of local Meta Ads campaigns.
    • Conversion-focused creative and copy.
    • Support with the studio's social media.
    • Social media management for part of the partnership.
    • A more structured client acquisition process.
    • Support in managing contacts generated by the campaigns.
    • Integration of the Irelia AI system for follow-up and lead management.
    • Step-by-step optimisation of the flow from lead to sale.
    • Results monitoring and continuous iteration.
    • Ongoing strategic support for the in-house team.

    Before and after

    • Flow of new contactsGenerated by structured Meta Ads campaignsIrregularOngoing
    • Lead management processSupported by the Irelia AI systemFragmentedStructured
    • Monthly ad spendIndicative, in the most recent phaseUnstructured≈ €200–250/month
    • Monthly sales from new clientsPackages and subscriptions, recent phaseNot tracked≈ €1,000–1,500/month
    • Communication consistencyIntegrated social media and advertising supportOccasionalPlanned

    The process, step by step

    1. 01Analysis and set-upReview of the starting situation, definition of commercial goals and set-up of the first local Meta Ads campaigns.
    2. 02Ad campaignsLaunch and step-by-step optimisation of Meta Ads campaigns designed to generate contacts interested in EMS, Vacuum and personalised programmes.
    3. 03Social mediaSupport for the studio's social presence and, for a period, direct management of the channels to give the message consistency and clarity.
    4. 04Contact management processA more orderly flow to follow up the leads generated by the campaigns and guide them towards a booking or purchase.
    5. 05Irelia AI integrationThe Irelia AI system was added to support follow-up and contact management, so fewer leads are lost.
    6. 06Sales and iterationTurning contacts into packages and subscriptions, with results monitoring and continuous optimisation of the system.

    The digital infrastructure

    1. 01Meta AdsLocal ad campaigns designed to generate contacts.
    2. 02Creative and MessagingCopy and content designed to explain the studio's services clearly and drive conversions.
    3. 03Social MediaSupport for the studio's communication and digital presence.
    4. 04Contact ManagementA process to follow up contacts generated by the campaigns and guide them towards a booking or purchase.
    5. 05Irelia AIIntegrated AI system that supports contact management and makes conversations with prospects more efficient.
    6. 06Package SalesEnd goal: turning contacts into new clients, packages and subscriptions at the studio.

    AI in contact management · Irelia

    [ ai evolution ]

    To make the process more efficient, Triskell Ecosystem integrated Irelia, an AI system that supports the management of contacts generated by the campaigns. The goal is to respond faster, lose fewer opportunities and bring more order to the path from first interest to booking or sale.

    Irelia is not a magic fix: it is a system that supports the sales process, helping the studio avoid missed opportunities and reply more promptly to interested people.

    • Support in managing contacts generated by Meta Ads.
    • Better follow-up with prospects.
    • More order in the internal sales process.
    • Fewer lost opportunities.
    • Support for the studio team, not a replacement for it.
    • A more direct link between ad campaigns and lead management.

    «In three years of working together we went from a very difficult phase to a more orderly system, where ad campaigns, communication and contact management work together. With a modest budget, today we consistently bring new people into the studio.»

    Mela Med & Fitness team · Fitness & Wellness Studio · Avellino
    • Meta Ads
    • Lead Generation
    • Social Media
    • AI Contact System
    • CRM
    • Sales Strategy
    • Advertising

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