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    ForMe Fitness at Home: project image

    Digital Platform · Online coaching · Platform · Members area

    ForMe Fitness at Home

    From zero to a digital platform for online coaching.

    The results

    • From 0

      Starting point

      Platform built from scratch

    • ~2.5 years

      Partnership

      Ongoing development of the project

    • WordPress

      First infrastructure

      The platform's initial technical foundation

    • Members Area

      Digital environment

      Content, programmes and client access

    • CRM

      Client management

      Contacts, opportunities and sales operations

    • €5,000–6,000/month

      Indicative monthly revenue

      In the specific context of this partnership

    1The challenge

    ForMe Fitness at Home was created to take the ForMe Fitness team's method, experience and services online. When the partnership with Triskell Ecosystem began, the project was starting from zero: there was no structured platform yet, no dedicated members area, and the online offer had to be built from both a technical and a strategic point of view.

    • The project started from zero, with no existing online platform.
    • No dedicated members area to host programmes and content.
    • The online offer had to be structured and made easy to understand.
    • Coaching services had to be turned into a digital system people could actually use.
    • Tools were needed to manage contacts, clients and sales.
    • A shift from a mainly in-person, local model to a more scalable online model.
    • There was no digital asset able to support the project's growth over time.

    2The solution

    Triskell Ecosystem built ForMe Fitness at Home's digital infrastructure from scratch, developing a first platform on WordPress and organising the online environment to host programmes, content, a members area and digital coaching services. The goal was not simply to create a website, but to build a digital asset able to support sales, client management and the project's growth over time.

    • Built the platform on WordPress.
    • Developed the members area.
    • Structured the online programmes.
    • Infrastructure for selling coaching services.
    • Organised the digital offer.
    • CRM integration for client management.
    • Systems for managing contacts and opportunities.
    • Support with communication and online sales.
    • Step-by-step optimisation of the platform.
    • Ongoing strategic support.

    The process, step by step

    1. 01Discovery & strategyAnalysis of the ForMe Fitness method, definition of the digital offer and platform roadmap.
    2. 02Building the WordPress platformDevelopment of the first technical foundation, content architecture and sales logic.
    3. 03Members area & programmesSet-up of the environment for free programmes, subscriptions and personalised coaching.
    4. 04CRM & client managementIntegration of a system for contacts, opportunities and sales support.
    5. 05Continuous optimisationStep-by-step iterations on offer, communication, user experience and operations.

    The digital infrastructure

    1. 01WordPressThe first technical foundation of the online platform.
    2. 02Members AreaDigital environment for content, programmes and courses.
    3. 03Online ProgrammesStructure for coaching, programmes and digital services.
    4. 04CRMManagement of contacts, clients and opportunities.
    5. 05Digital OfferFree programmes, subscriptions, coaching and personalised services.
    6. 06AI EvolutionNext step to make the platform smarter, more personalised and more scalable.

    Next step: the platform's AI evolution

    [ ai evolution ]

    Today ForMe Fitness at Home is no longer just an online platform built on WordPress. It is an evolving digital system. We are looking at integrating artificial intelligence to improve the user experience, support the coaches' work, automate some processes and make programmes increasingly personalised.

    This evolution marks the shift from a digital platform to an intelligent ecosystem for online fitness.

    • AI-personalised programmes based on each user's goals.
    • Automation in client management and sales pipelines.
    • AI support for onboarding, FAQs and user assistance.
    • Smart suggestions on the programmes best suited to each profile.
    • Better organisation and navigation of the content library.
    • More advanced dashboards for coaches and the in-house team.
    • Tighter integration between CRM, members area and communication.
    • Continuous improvement of the membership user experience.
    • Greater scalability for the online coaching model.

    «The whole Triskell Ecosystem world has helped us from the start, from the moment we had the idea. […] On the IT side, we really relied on them completely. […] The result is a members area, a beautiful platform, exactly the way we wanted it.»

    Fabio · ForMe Fitness at Home
    • WordPress
    • Members Area
    • CRM
    • Email Marketing
    • Analytics
    • Stripe / Payments

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