TRISKELLECOSYSTEM

    Skip to content
    Emme Diffusion Academy: project image

    Education Lead Generation · Genoa · Google Ads

    Emme Diffusion Academy

    Google Ads to promote professional courses in Genoa.

    The results

    • 2023–2025

      Ongoing partnership

      Multi-year project

    • Google Ads

      Main acquisition channel

      Search, targeting active demand

    • €100–200/month

      Average ad investment

      Varies by period and campaign

    • 20–30

      Average interested contacts per campaign

      In the specific context of this partnership

    • 1–4

      Contacts closed on average per campaign

      Varies by course offer and sales follow-up

    • Professional

      Courses promoted

      Hairdressers, barbers and hairstylists

    1The challenge

    Emme Diffusion is a hairstyling business in Genoa with an in-house school offering professional training for future hairdressers, barbers and hairstylists. The goal of the partnership with Triskell Ecosystem was to promote the school's training programmes by reaching people interested in building a career in beauty and hairstyling. In a competitive local market, it was essential to use targeted campaigns able to reach users already actively looking for professional courses and certification programmes.

    • Needed to promote professional courses in a more targeted way.
    • Needed to generate enquiries from genuinely interested people.
    • A modest ad budget that had to be optimised carefully.
    • Needed to capture specific searches for hairdresser, barber and hairstylist courses.
    • Wanted to turn campaigns into useful contacts for the school.
    • Needed to support course enrolments through a measurable channel.

    2The solution

    Triskell Ecosystem supported Emme Diffusion Academy with Google Ads campaigns designed to generate contacts interested in its professional courses. The strategy focused on reaching people already actively searching, making the most of the available budget and working on keywords, ads and messages tied to the school's training programmes. The goal was not generic traffic, but qualified enquiries from people interested in attending courses for hairdressers, barbers and hairstylists.

    • Google Ads campaign management.
    • Search campaigns targeting active demand.
    • Keyword optimisation.
    • Ads created for professional courses.
    • Promotion of hairdresser courses.
    • Promotion of barber courses.
    • Promotion of hairstylist courses.
    • Monitoring of the contacts generated.
    • Monthly budget optimisation.
    • Support in generating qualified enquiries.

    The process, step by step

    1. 01Google Ads account set-upInitial account configuration, conversions and tracking of contacts generated by the Emme Diffusion website.
    2. 02Local keyword researchAnalysis of searches for hairdresser, barber and hairstylist courses in the Genoa and Liguria area.
    3. 03Targeted Search campaignsLaunch of Search campaigns targeting active demand, with ads dedicated to each training programme.
    4. 04Continuous optimisationMonth-by-month refinement of keywords, ads and budget to maximise interested contacts on a modest investment.
    5. 05Monitoring and reportingConstant analysis of contacts generated and cost per enquiry, with a focus on lead quality and relevance.
    6. 06Consolidation 2023–2025Ongoing partnership through 2025 supporting enrolments in hairdresser, barber and hairstylist courses.

    The digital infrastructure

    1. 01Google AdsCampaigns targeting people looking for professional courses in the beauty sector.
    2. 02Keyword StrategySelection and optimisation of the most relevant keywords for hairdresser, barber and hairstylist courses.
    3. 03Targeted AdsMessages built to reach users interested in training and requesting information.
    4. 04Landing / WebsiteTraffic directed to the Emme Diffusion school's information pages.
    5. 05Information RequestsGenerating contacts interested in the courses.
    6. 06Course EnrolmentsEnd goal: turning contacts into students enrolled in the training programmes.

    «The value of the project was not just generating contacts, but using a high-intent channel like Google Ads to reach people already interested in a training programme. Unlike more generic campaigns, the strategy made it possible to work with users showing more deliberate demand: people who were already searching for courses, professional programmes or training opportunities in hairstyling. This made Google Ads a particularly good fit for a local professional school, especially on modest monthly budgets.»

    Triskell Ecosystem · Strategic value of the project
    • Google Ads
    • Lead Generation
    • Keyword Strategy
    • Advertising

    Want results like these?

    Book now

    More case studies

    All case studies