Healthcare Lead Generation · Meda · Website · Landing · Meta Ads
Gabriele Gatti
Website, landing page and Meta Ads to generate first-visit requests.
The results
Late 2023
Partnership start
Ongoing, active partnership
WordPress
First digital foundation built
Initial Studio Polifisio website
Landing Page
Page dedicated to the first visit
Conversion-focused
~€250/month
Indicative average Meta Ads budget
Varies by period
10–30/month
Contacts generated on average
In the specific context of this partnership
Up to ~40
Contacts in the best periods
Indicative peaks, not guaranteed
~1 in 4
Indicative contact conversion
Varies with follow-up
~€175
Indicative average return per closed client
Indicative figure for this context
1The challenge
Gabriele Gatti is an osteopath (D.O. M.Ost RQ) working at Studio Polifisio in Meda. His digital communication needed to do more justice to his professionalism, his method and the first-visit process, making it clearer why a prospective patient should get in touch. The partnership with Triskell Ecosystem began in late 2023, with the aim of building a stronger online presence and gradually turning it into a system able to generate first-visit requests.
- Needed a more professional digital presence
- Needed to better communicate Gabriele's profile as an osteopath
- Needed to highlight his method, experience, reviews and what sets him apart
- Needed a more conversion-focused page
- Needed to generate local contacts interested in a first visit
- A modest ad budget that had to be optimised carefully
- Needed to connect website, landing page and campaigns into a more measurable process
2The solution
Triskell Ecosystem supported Gabriele Gatti through several phases: from building his initial digital presence on WordPress to creating a new, more modern and conversion-focused landing page. The strategy combined communication, professional positioning and local Meta Ads campaigns, with the aim of generating first-visit requests from genuinely interested people.
- Support in building the initial WordPress website
- Structuring his professional communication
- A landing page dedicated to the first visit
- Optimisation of the ad message
- Highlighting reviews, method and authority
- Management of local Meta Ads campaigns
- Campaigns focused on first-visit requests
- Monitoring of the contacts generated
- Continuous budget optimisation
- Evolution towards a new, more modern website for Studio Polifisio
The process, step by step
- 01Set-up and listeningAnalysis of Gabriele's professional profile, Studio Polifisio and its local growth goals.
- 02WordPress websiteBuilding the first digital presence to present the studio, its services and his professional profile.
- 03Positioning and communicationStructuring the message and highlighting the method, reviews and the first-visit process.
- 04Dedicated landing pageA modern, conversion-focused page designed to support the ad campaigns.
- 05Local Meta AdsCampaigns with a modest budget to reach interested contacts in and around Meda.
- 06Moving to the new websiteThe project is now entering a new phase, with a rethink of the Studio Polifisio website and tighter integration between website, landing page, campaigns and contact process.
The digital infrastructure
- 01WordPress WebsiteThe first digital foundation to present the studio, its services and the practitioner
- 02Professional PositioningCommunicating the method, experience, reviews and approach to the first visit
- 03Landing PageA dedicated page designed to turn ad traffic into contact requests
- 04Meta AdsLocal campaigns to reach people interested in a first osteopathic visit
- 05WhatsApp · Direct ContactA simpler way to ask for information or book
- 06First VisitEnd goal: bringing qualified contacts to appointments and first visits
«The value of the project was not just creating a website or launching ad campaigns, but building a clearer path between professional communication, trust and the contact request.»
- WordPress
- Landing Page
- Meta Ads
- Lead Generation
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